The SkinBase™ Business Blog
Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.
Cheer up Your Clients on Blue Monday
Every year, blue Monday rolls around and is always said to be the most depressing day of the year. Overspending during the festive season and the drab winter weather common at this time of year all add up for a less than cheery start to the year for some. But as...
Love is in The Air – Give The Gift of Pampering
In this industry, Valentine’s Day is the perfect opportunity to go hard when it comes to promoting yourself and the fantastic services you and your team have to offer. Many businesses avoid advertising themselves at this time of year because not everyone celebrates Valentine’s Day, but there are many ways to target different audiences regardless of their relationship status.
Happy New Year 2020, Happy New Decade!
Happy New Year 2020 lovely SkinBaser’s! And welcome to the new decade. Is this the decade you change your life? Make your business dreams come true? Expand or downsize? Change up your business?
How to get bookings for the New Year
We know that early January can be a quiet time for many salons, so we thought we’d give you some pointers on how to get those post-New Year slots booked up! The struggle to make these bookings comes from everyone being so focused on Christmas and New Year during...
Start Promoting for January and February Now!
You will no doubt be crazy busy on the run-up to Christmas, but believe it or not, now is the best time to start promoting for January. The influx of clients that you’ll be getting over the festive period is perfect to promote a range of deals and discounts to in...
How to get clients through the door during the festive season
Christmas is a busy time for everyone. Organising Christmas get-togethers, braving the shops, keeping on top of a festive workload and ferrying the kids around – Christmas can really take its toll on your clients. That’s why we’ve put together a few ideas to market...
Plan Now for Christmas and New Year
It might still seem quite far away, but as time continues to pass at the speed of light, the festive season will be here before you know it! Therefore, it’s essential that you stay ahead of the game by planning your marketing strategy well in advance.
How Effective is Your Salon’s Online Presence?
Ensuring that your salon is relevant and up-to-date in the online world is absolutely pivotal in this day and age. With most people turning to the internet to conduct searches, check out reviews, and follow businesses on social media, ensuring your online presence is...
Beauty Nightmares – using Halloween to sell SkinBase treatments to your clients
Halloween is definitely one of the most fun holidays on the calendar, but how can we use it to sell beauty treatments? It’s not like Christmas or Mother’s Day where everyone is thinking about gift cards, party prep or pampering. But Halloween is still a great way to...
Upcoming October Awareness Days
There are lots of reasons to celebrate your fantastic business, but a good way to increase engagement and even grow your client list is to utilise the bevy of awareness days that take place all the time!
So, what’s happening in October that you can get involved in?
Don’t Undervalue Your Receptionist’s Role
In every single business, customer service is key. Yes, in the beauty industry, technical skills are essential, as is having qualified and trained therapists, but you should never underestimate the role of your receptionist. They play a very important role in your...
Entice New Clients with Special Offers
If you’re looking to entice new clients and increase your bottom line, it’s time to get creative. From time to time, many small business owners will offer promotions or daily specials. This could be anything from buy one treatment...
Boost Your Retail Sales with This Top Tip
Think about all the times you’ve been shopping, whether it’s on the high street or in the supermarket and picked up some last-minute items while waiting at the till point. Does this ring a bell? Well, in a nutshell, there’s a reason why shops place engaging and bold...