The SkinBase™ Business Blog
Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.
How Effective is Your Salon’s Online Presence?
Ensuring that your salon is relevant and up-to-date in the online world is absolutely pivotal in this day and age. With most people turning to the internet to conduct searches, check out reviews, and follow businesses on social media, ensuring your online presence is...
Beauty Nightmares – using Halloween to sell SkinBase treatments to your clients
Halloween is definitely one of the most fun holidays on the calendar, but how can we use it to sell beauty treatments? It’s not like Christmas or Mother’s Day where everyone is thinking about gift cards, party prep or pampering. But Halloween is still a great way to...
Upcoming October Awareness Days
There are lots of reasons to celebrate your fantastic business, but a good way to increase engagement and even grow your client list is to utilise the bevy of awareness days that take place all the time!
So, what’s happening in October that you can get involved in?
Don’t Undervalue Your Receptionist’s Role
In every single business, customer service is key. Yes, in the beauty industry, technical skills are essential, as is having qualified and trained therapists, but you should never underestimate the role of your receptionist. They play a very important role in your...
Entice New Clients with Special Offers
If you’re looking to entice new clients and increase your bottom line, it’s time to get creative. From time to time, many small business owners will offer promotions or daily specials. This could be anything from buy one treatment...
Boost Your Retail Sales with This Top Tip
Think about all the times you’ve been shopping, whether it’s on the high street or in the supermarket and picked up some last-minute items while waiting at the till point. Does this ring a bell? Well, in a nutshell, there’s a reason why shops place engaging and bold...
Knowing what we know now – Business advice from our SkinBase therapists
Here at SkinBase, we work with thousands of beauty businesses who have all been in the same position; they've all been a new business starting out. We asked them; "What piece of advice would you give yourself starting out, knowing what you do now?" The replies came in...
Are microdermabrasion results permanent?
Microdermabrasion has the ability to totally transform your client's skin after just a few treatments, revealing soft, smooth, radiant skin. But how long do these results last? Just like with any beauty treatment, clients need to continue to care for their skin to...
Marketing for Mother’s Day
Mother’s Day is fast approaching, and there are lots of ways you can use this special day to promote and market your treatments! Read on for our advice and recommendations on how to get Mums through the door. Change your target market In the run-up to Mother's day,...
Is Love in the Air at Your Salon This Valentine’s Day?
Valentine’s Day is fast approaching, so now is the time to think about ways to market your business by offering specials and promotions for the most romantic day of the year. A recent survey conducted by an online marketing research group revealed that a spa...
How To: Record the Right Voicemail for Your Business
If you’re not available to take a call or someone tries to get in touch with you outside of opening hours, your voicemail greeting will be the first interaction that clients have with your business. A voicemail message is the perfect opportunity to make a great first...
Planning Your 2019 Marketing Activities
Happy New Year! 2019 is now upon us and what better time to start mapping out key dates and events for the next 12 months. You can download our marketing calendar today which already contains many of the key dates for the year ahead. This will help you...
Make Sure 2019 Is Your Best Year Yet
2019 is just around the corner (can you believe it!). With the new year fast approaching, now is the time to get a handle on your figures if you want to make next year your best one yet. If over the past year, your takings seemed to be great, but your profits have...