The SkinBase™ Business Blog
Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.
Don’t Undervalue Your Receptionist’s Role
In every single business, customer service is key. Yes, in the beauty industry, technical skills are essential, as is having qualified and trained therapists, but you should never underestimate the role of your receptionist. They play a very important role in your...
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Entice New Clients with Special Offers
If you’re looking to entice new clients and increase your bottom line, it’s time to get creative. From time to time, many small business owners will offer promotions or daily specials. This could be anything from buy one treatment...
Marketing for Mother’s Day
Mother’s Day is fast approaching, and there are lots of ways you can use this special day to promote and market your treatments! Read on for our advice and recommendations on how to get Mums through the door. Change your target market In the run-up to Mother's day,...
Are microdermabrasion results permanent?
Microdermabrasion has the ability to totally transform your client's skin after just a few treatments, revealing soft, smooth, radiant skin. But how long do these results last? Just like with any beauty treatment, clients need to continue to care for their skin to...
Cheer up Your Clients on Blue Monday
Every year, blue Monday rolls around and is always said to be the most depressing day of the year. Overspending during the festive season and the drab winter weather common at this time of year all add up for a less than cheery start to the year for some. But as...
Is Love in the Air at Your Salon This Valentine’s Day?
Valentine’s Day is fast approaching, so now is the time to think about ways to market your business by offering specials and promotions for the most romantic day of the year. A recent survey conducted by an online marketing research group revealed that a spa...
Knowing what we know now – Business advice from our SkinBase therapists
Here at SkinBase, we work with thousands of beauty businesses who have all been in the same position; they've all been a new business starting out. We asked them; "What piece of advice would you give yourself starting out, knowing what you do now?" The replies came in...
How To: Record the Right Voicemail for Your Business
If you’re not available to take a call or someone tries to get in touch with you outside of opening hours, your voicemail greeting will be the first interaction that clients have with your business. A voicemail message is the perfect opportunity to make a great first...
Planning Your 2019 Marketing Activities
Happy New Year! 2019 is now upon us and what better time to start mapping out key dates and events for the next 12 months. You can download our marketing calendar today which already contains many of the key dates for the year ahead. This will help you...
Make Sure 2019 Is Your Best Year Yet
2019 is just around the corner (can you believe it!). With the new year fast approaching, now is the time to get a handle on your figures if you want to make next year your best one yet. If over the past year, your takings seemed to be great, but your profits have...
What Makes Great Customer Service?
It’s no secret that good customer service is absolutely pivotal in the success of every business. If you offer great products and services at a cost-effective price, that’s great. But if you don’t offer a good level of customer service, clients will simply go...
Is Your Body Language Giving off the Right Vibes?
We all know that words aren’t the only means of communication; gestures, facial expressions, body movements and posture can all convey a message. A lot of the time, how you come across can be just as (if not more) important than verbal language. The Power of Your...
How to get bookings for the New Year
We know that early January can be a quiet time for many salons, so we thought we’d give you some pointers on how to get those post-New Year slots booked up! The struggle to make these bookings comes from everyone being so focused on Christmas and New Year during...