The SkinBase™ Business Blog

Want to maximise the profits in your beauty salon business? Let SkinBase™ show you the way, with dedicated advice for beauty professionals right here in the SkinBase™ blog.

Getting the best results for clients

Getting the best results for clients

We know that the skin’s condition is affected by environmental factors and also what we put into and onto our skin and so it makes sense that for clients to get the best results from a course of SkinBase facials we need to make sure they are not sabotaging our best efforts elsewhere!

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What is retention marketing and why is it vital to salon businesses?

What is retention marketing and why is it vital to salon businesses?

Retention marketing is all about keeping hold of your existing clients, increasing the frequency of their visits and increasing the value of their spend each time. Getting new clients through the door is expensive and hard work so it’s vital, and good business, to concentrate on keeping your existing customers happy and returning. 

It’s Time to Get Serious About Retail

It’s Time to Get Serious About Retail

Do you retail products? Are you selling as many as you could? We are going through an unprecedented time with the national lockdown and it’s preventing us from doing what we know and love as well as seeing our income plummet. If you usually wait for clients to ask you about your retail products then you could be missing out on a great income stream.

What’s in a name? Naming your beauty business

What’s in a name? Naming your beauty business

Who’d have thought that naming a beauty business could be so tricky? For some, the perfect name just comes in an instant, but for others (and we know this feeling all too well), it can be challenging to come up with the perfect name.

June Awareness Days

June Awareness Days

There are lots of awareness dates in June, here are some ideas for you. SkinBase therapists check the facebook group and dropbox for promotional posts to use.

Bring in New Clientele This Summer

Bring in New Clientele This Summer

Traditionally, the salon is a haven for parents who like to escape the realities of the day-to-day, including children…BUT summer can sometimes bring a bit of a lull with many regular clients on holiday. So, if you’ve got some free slots, it may be worth considering offering some special packages for mums and daughters. After all, if you have space available, it’s best to get it filled.

Great time to get some updated reviews

Great time to get some updated reviews

Now is the perfect time to ask your clients to show their support for you and get some updated reviews and recommendations you can use in your marketing.

How to Make the Most of Your SkinBase Treatments

How to Make the Most of Your SkinBase Treatments

Knowing the ins and outs of the products and services that you offer is absolutely pivotal to being a success and retaining clients. You have already set yourself apart from the crowd by providing SkinBase treatments, so you should familiarise yourself with the...

Wedding season – how to get brides-to-be to choose your facials 

Wedding season – how to get brides-to-be to choose your facials 

Wedding season is approaching, and that means its time to start thinking about how to get brides investing in their skin with you. Weddings are special; it’s the biggest day in your client’s life, one of the most stressful but also most emotional. So remember this when you’re thinking about how to market to brides-to-be, they deserve special treatment for a special day! 

What Does Your Business Say About You?

What Does Your Business Say About You?

Your first impression is sending out a message about the kind of person you are, and ultimately, that impression will affect your business from the outset, good or bad.

Employee Appreciation Day – Five Ways To Celebrate

Employee Appreciation Day – Five Ways To Celebrate

Did you know today is Employee Appreciation Day? What better time to shout out about how amazing your staff are and let your clients know what a talented bunch you have working for you. Employee Appreciation Day was invented by author and management consultant, Bob...

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