The UK's No.1 Supplier of Salon & Spa Equipment.
Now available in the US.

Rated 5.0 by our customers
5/5
Local Clients

5 Ways To Bring In More Local Clients

If local clients aren’t coming to you, they’re going to your competitors! Don’t let this happen. Target the local clients in your neighbourhood. Pull them away from competition and get them through your salon door.  Focusing on your local area is more important than ever. 97% of all Google users search online to find a local business. 46% of all google searches include local intent – potential customers seek to find what is nearby (46% = 1.6 billion). 

1. Engage with Your Local Community on Social Media

You should be active in local Facebook groups relevant to you. Show an interest in what is happening around you. However, market your services only when appropriate and don’t push them on people. Use local hashtags on all social media sites. This way users know your location and can find you. E.g. #xxxsalon 

If you are paying for advertising, segment to your location for better results. That way only potential local clients around you will see it.

2. Market with a Google Business Profile

List your business on Google with a free Business Profile (formerly Google My Business). Make sure your details are always accurate and up to date. Check that opening times, services and location is right. Give parking information. Then when people in your area search for a salon, yours will come up with all the info they need.

3. Connect with the Local Community

Consider supporting a local charity and build relationships with local influencers. The best way to attract local clients in the community is to be a part of it. Show you care. If you’re an active member of your community, local clients are more likely to come to your salon. Raise your profile by working with local influencers. If they are coming to your salon others will come too. Connect with other local businesses targeting similar clients – promote and support each other.

4. Window Display

Make your salon window display eye-catching. This is a great way to be noticed as people walk by. Switch it up seasonally. Use pictures of successful treatments (SkinBase B+As are great for this). Include relevant information. What treatments do you have? How much they cost? Don’t forget your contact details. If you’re frequently updating the view from the outside – don’t forget the inside too! Check out our blog for a salon refresh here.

5. Focus on Online Reviews

Make sure all your clients have an excellent experience. Ask for reviews. This will improve your online presence and google ranking so local clients who are searching will find you first. Once you’ve received a review – respond to it (positive or negative). Those leaving a positive review will appreciate you taking the time to read it. Those who are dissatisfied will feel better if you resolve the issue.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

Leave a Reply

Your email address will not be published.

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

Skin transformation
Beauty News

Help Clients Achieve the Best Skin Transformation 

Thanks to the rise of social media skincare is more popular than ever. This is a good thing for beauty professionals because people are more open to trying professional treatments. However, advice from non-professionals is easily accessible and potentially damaging. Internet advice is not tailored to particular skin types. Only experts can guarantee the best skin transformations. 

Read More »
Christmas retailing
Beauty News

Get Festive and Master Your Christmas Retailing

The festive season is nearly upon us – and this is the ultimate season for you to plan your retail strategy. This is a key moment to engage with customers. Think of it as your annual profit-boosting opportunity. Read on for key tips.

Read More »