Attract Old ClientsIf you have clients who haven’t visited for a while, reach out to them. By text, email or post. Prove you have noticed their absence and value their business. So how can we nurture relationships – and make sure clients don’t take their business elsewhere?
ServiceOffer excellent service at every step. Greet them properly, be polite and above all listen to them! Have feedback forms readily available and ask their thoughts on their experience. Respond to every comment or review – even the negative ones. If you do ask for feedback be prepared to make changes!
StaffMake sure your staff are well trained to give the same standard of service. Do they maintain their appearance and greet your clients with a smile? Make sure they listen to clients and offer their very best at all times.
BookingMake booking easy. Then they’re more likely to rebook. Get an online booking service that will ease your load. Options like Booksy send automatic reminders to save you the work. Customer service and response time is taken care of.
Go the Extra MileYou are in charge of their skincare and recommending treatments and products. Make sure you are educating them and listening to their experiences.
Loyalty ProgramInstead of offering incentives or discounting your treatments, offer a loyalty programme. That way clients who are staying with your business feel rewarded and keep coming back. Charge your clients what you are worth! Guests who book regularly in your salon are like gold dust so look after them and treat them with care. Get your loyalty offers across your socials. Facebook and Instagram are great tools to spread the word.
Value Your ClientsDon’t underestimate the value of old customers. Often they drift away due to lack of contact. Assume they won’t remember you. Make them feel valued and surprise them by keeping in touch. Remind them why they liked coming to you in the first place! Attract old clients – and new ones – with a thoughtful marketing plan and excellent customer care.
SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!
Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.