Say Thank YouShow some appreciation to your loyal customers by sending out thank you notes to put a smile on their faces. Make them feel extra special by personalising the note and add an exclusive offer. Send something to all your best clients by post or email as a little reminder that you care. Think about adding a free sample product for them to try at home (suggesting a little ‘me-time’ is bound to lift their spirits!).
Host a Blue Monday EventWhy not go one step further and host an event? One of the contributing factors to the Blue Monday label is leftover Christmas debt. So trying to sell clients products or services at the event is not a good idea. Instead think more long-term. Pamper clients with free taster treatments and sample products to cheer them up. This will encourage them to return as soon as those January payslips have arrived.
Social MediaGet your social media buzzing. Start talking about Blue Monday on your socials. Remember to promote your special offer. Consider turning the salon blue with some lighting and highlight the benefits of the treatment you are offering. Explain how it will help lift anyone wallowing in Monday misery.
Blue Monday Add-onsFor clients already booked in on Blue Monday, include free add-ons instead of offering discounted treatments. Clients will enjoy a more luxurious pampering session – and you won’t lose anything. This will lift any unhappy clients out of the doldrums! Miserable consumers will appreciate being shown a little love this Blue Monday. Take advantage of this marketing opportunity by making them feel special.
SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!
Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.