Old StockGet rid of old stock. Think anything that has been discontinued or is nearing its use-by date. Once-off items and electrical goods are also great for Black Friday. Make sure you don’t leave any room for confusion. Price things individually and show how much they have been discounted by.
Social MediaSocial Media is a great tool for getting discounts out there. Highlight that there is a time limit to increase urgency. Start promoting at least a week before Black Friday to get the message across in good time. Promoting alternative methods of payment can help to appeal to more people. In store, online or even over-the-phone. Make the purchase as easy as possible.
Gift Card UpgradeConsider offering a Gift Card Upgrade sale – one day only. Many shoppers use Black Friday to buy gifts for others and Gift Cards are one of the most requested gifts. Tell them they will get more for bang for their buck TODAY ONLY (Black Friday). Shout about it all over your socials. You can even stipulate when these cards can be used (in your quieter months like January).
Black Friday GiftsOffer complimentary Black Friday gifts for your regular VIPs. Consider added-value treats when they have their usual treatment. Or surprise your best customers with a complimentary gift. Add a face mask upgrade to their normal facial or give them a trial product. They might love it so much and come back to buy more.
Black Friday ContestHave a Black Friday contest. This can stimulate demand without having to give things away to everyone. It is also a way to thank your clients while increasing your social media activity. The prize can be a free treatment of your choice… and you can let them take the prize during a quiet month. Black Friday marketing is well worth the effort. Tease your marketing campaign in good time and you will reap the rewards.
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