The UK's No.1 Supplier of Salon & Spa Equipment.
Now available in the US.

Rated 5.0 by our customers
5/5
Black Friday Marketing

Black Friday Marketing Ideas You’ll Want to Use

It can be tempting to ignore Black Friday altogether – after all, who wants to discount their services? Remember that November can be a quiet month. Black Friday marketing can be a great opportunity for your salon. Shopping days like these can make or break your year as a salon owner. With a little creativity you can take advantage of the most profitable shopping day of the year. So how can you go about it?

Old Stock

Get rid of old stock. Think anything that has been discontinued or is nearing its use-by date. Once-off items and electrical goods are also great for Black Friday. Make sure you don’t leave any room for confusion. Price things individually and show how much they have been discounted by.

Social Media

Social Media is a great tool for getting discounts out there. Highlight that there is a time limit to increase urgency. Start promoting at least a week before Black Friday to get the message across in good time. Promoting alternative methods of payment can help to appeal to more people. In store, online or even over-the-phone.  Make the purchase as easy as possible. 

Gift Card Upgrade

Consider offering a Gift Card Upgrade sale – one day only. Many shoppers use Black Friday to buy gifts for others and Gift Cards are one of the most requested gifts. Tell them they will get more for bang for their buck TODAY ONLY (Black Friday).  Shout about it all over your socials. You can even stipulate when these cards can be used (in your quieter months like January).

Black Friday Gifts

Offer complimentary Black Friday gifts for your regular VIPs. Consider added-value treats when they have their usual treatment. Or surprise your best customers with a complimentary gift. Add a face mask upgrade to their normal facial or give them a trial product. They might love it so much and come back to buy more.

Black Friday Contest

Have a Black Friday contest. This can stimulate demand without having to give things away to everyone. It is also a way to thank your clients while increasing your social media activity. The prize can be a free treatment of your choice… and you can let them take the prize during a quiet month. Black Friday marketing is well worth the effort. Tease your marketing campaign in good time and you will reap the rewards. 

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

Leave a Reply

Your email address will not be published.

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

salon organisation
Marketing

Top 4 Tips to Minimise Salon Organisation Stress 

As a beauty Esthetician, your day is often long and busy with clients and treatments. This can mean organisation, filing and admin often slip as a result. Yet salon organisation is one of the most important elements of running a successful business.

Read More »
Skin laxity
Beauty News

Treating Skin Laxity with Collagen Lift

Skin laxity occurs when the skin loses its structural integrity and firmness, causing it to become crepey, droopy and saggy. Typically, the ageing process is the primary cause of skin laxity, as collagen and elastin levels reduce quicker, and the body does not replenish them. Skin laxity occurs when the skin loses structural integrity and firmness. It’s a concern for many people, but can be treated. Find out how.

Read More »
Marketing

Are You Ready for Wedding Season?

The months of May to October are the most popular months to get married. Brides are excellent potential clients. Just as the bride needs to prep herself for the big day, you need to make sure your business is ready for wedding season.

Read More »