Find tips and advice for your beauty business in this category. We work with over 2,000 beauty businesses. And with more than 10 years experience working with business owners just like you, we know a thing or two.
With many new beauty businesses failing within the first few years we know how important it is to make a great start. By sharing our knowledge and experience we have acquired for running a successful salon business we hope to help you out a little.
All beauty business owners share a passion for beauty and helping others look great. Unfortunately, in a competitive marketplace, this often isn’t enough on its own. As a salon business owner, you take on many roles to make your business a success. So we’re here to try and help you with the essentials you need to know and where best to put your time and your effort.
The value of reassurance. Reassurance is what lets your clients know that they are in for a high quality, safe, and hygienic experience. In the beauty industry, that means clean spaces, clean equipment, sanitised workstations, and high-quality products.
If you had to define one key difference between an appointment with a new client, and one with a regular client, what would it be? It’s all in the amount of listening required with a new client vs. a regular one who you may know well.
So, how can you set yourself apart from your competitors and deliver a service which is truly outstanding? Well, by using our range of SkinBase equipment you are already halfway there! From there, it’s all about how you use your client’s senses to provide them with a lasting impression.
You haven’t come this far in your career to not be an expert at what you do. So, what’s the best thing you can do with this knowledge? Share it with your clients!
That’s right, to really propel your business forward you need to look at how it can keep working for you. Residual income will allow your business to continue making money for you So, here are a few key ways to do so…
Strategically you should think about your clients from a ‘solution’ point of view. This means taking the time to put yourself in the shoes of your client and consider ways you can help them get the most from your services while making money at the same time.
We are thrilled to finally launch SkinBase in the US. Our first microdermabrasion machine has landed on your shores and we can’t wait to see the results from your clients. If you would like to be one of the first to offer this treatment then get in touch!
What does retail mean to you? When it comes to your business, if retail merely means selling the odd product here and there, now is the time to change this in order to boost your bottom line. Retail can be a huge moneymaker and considering what’s going on in the world at the moment, this could prove to be an important and lucrative income stream for you. If you’re able to, it would be mad not too!
It’s essential any year to lay the groundwork early for a great start in January, but never more so than this year. The run-up to Christmas is a busy period and you’ll be kept busy, but retaining business for the slower months ahead starts now. All those clients coming through the door this month provide you with the ideal opportunity to make sure the slots are filled.
It’s a tough time and although some beauty businesses are thriving more than ever, some are struggling to get back to the pre-covid levels. Here are our top tips to get clients back.
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