Keep your clients in the know with the most up-to-date beauty news from the experts at SkinBase. We bring you the latest in beauty related news from K-Beauty to the latest bum lift treatments, beauty news explores all the latest trends in beauty, health and skincare from around the world. We scour the web and use our insider contacts to keep you abreast of the latest in beauty related news.
Our passion is enhancing skin non-surgically, therefore, expect to hear lots about the latest non-surgical advancements. We’ll also share the best tips for keeping your skin youthful and vibrant without having to go under the knife. Beauty at SkinBase is all about achieving the youngest using non-surgical methods hence we offer treatments that work with the body’s own natural healing. So get the skin you want using SkinBase facials including; microdermabrasion, radio frequency and IPL.
One of the biggest questions we get asked by salon owners in the industry is how to stand out – especially when everyone offers similar products and treatments, delivered in much the same way. Our honest answer? It’s all about playing to your strengths and understanding how you can adapt and adjust the delivery of your own treatments to optimise the client experience.
We can’t say we’re sorry to say goodbye to 2020 and it will certainly be a year none of us ever forget. However, we are forging forwards, there is a whole new year ahead, vaccines rolling out and the hope that life will begin its return to normal or thereabouts.
Honestly, the only thing you can do is to reach out to your clients. Remember different clients will have their preferred method of communication.
Staying afloat during a pandemic means getting to the heart of what keeps clients coming back time and time again. If we are intending to charge higher prices (we think you all should) let’s take a look at a few of the ways we can make sure our business can command this high price and keep clients loyal.
Use your online platforms and face-to-face appointments to promote the exclusive range of services you offer. Be sure to keep talking about them and let clients know what is available – it’s the only way people will know what excellent treatments you have to offer.
We all know that as we get older there are dramatic changes in the way our ageing skin looks. One of the reasons why the skin of a child looks so healthy is that the epidermis is so highly translucent – reflecting light and making it look bright and healthy. More importantly at this age, there should be little or no obvious damage to the dermis from the effects of the sun – although this is the time at which potential damage is done and the effects will become visible within a few years.
We know that the skin’s condition is affected by environmental factors and also what we put into and onto our skin and so it makes sense that for clients to get the best results from a course of SkinBase facials we need to make sure they are not sabotaging our best efforts elsewhere!
Retention marketing is all about keeping hold of your existing clients, increasing the frequency of their visits and increasing the value of their spend each time. Getting new clients through the door is expensive and hard work so it’s vital, and good business, to concentrate on keeping your existing customers happy and returning.