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Beauty News

Keep your clients in the know with the most up-to-date beauty news from the experts at SkinBase. We bring you the latest in beauty related news from K-Beauty to the latest bum lift treatments, beauty news explores all the latest trends in beauty, health and skincare from around the world. We scour the web and use our insider contacts to keep you abreast of the latest in beauty related news.

The latest non-surgical advancements

Our passion is enhancing skin non-surgically, therefore, expect to hear lots about the latest non-surgical advancements. We’ll also share the best tips for keeping your skin youthful and vibrant without having to go under the knife. Beauty at SkinBase is all about achieving the youngest using non-surgical methods hence we offer treatments that work with the body’s own natural healing. So get the skin you want using SkinBase facials including; microdermabrasion, radio frequency and IPL.

Skin transformation
Beauty News

Help Clients Achieve the Best Skin Transformation 

Thanks to the rise of social media skincare is more popular than ever. This is a good thing for beauty professionals because people are more open to trying professional treatments. However, advice from non-professionals is easily accessible and potentially damaging. Internet advice is not tailored to particular skin types. Only experts can guarantee the best skin transformations. 

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Christmas retailing
Beauty News

Get Festive and Master Your Christmas Retailing

The festive season is nearly upon us – and this is the ultimate season for you to plan your retail strategy. This is a key moment to engage with customers. Think of it as your annual profit-boosting opportunity. Read on for key tips.

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christmas marketing
Beauty News

Christmas Marketing Ideas your Clients Will Love 

The busiest time of the year is the ideal time to boost your salon’s sales – and get some new clients at the same time. Implement your Christmas Marketing strategy in good time to make sure your columns are booked and your retail sells. Rolling out your plan also means you won’t be in a last minute panic during your most frantic salon days. Remember preparation is key!

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Manage client expectations
Beauty News

How To Manage Client Expectations

Clients will be looking for a Christmas transformation in the lead up to the holidays. Make sure they know exactly what they can achieve before beginning any treatment. This will minimise the risk of complaints. Remember every client has a different personality and treatment needs. So tailor each consultation accordingly.

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Coming Soon – SkinBase Collagen Lift

Now you’ve heard all about the SkinBase Microdermabrasion and IPL machines, let us tell you about our final salon favourite. The SkinBase Collagen Lift machine. It is an affordable way to introduce radio-frequency treatments into your business.

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Black Friday Marketing
Beauty News

Black Friday Marketing Ideas You’ll Want to Use

It can be tempting to ignore Black Friday altogether – after all, who wants to discount their services? Remember that November can be a quiet month. Black Friday marketing can be a great opportunity for your salon. Shopping days like these can make or break your year as a salon owner.

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reduce no shows
Beauty News

How to Reduce No-shows and Client Cancellations 

Client cancellations are inevitable but there are ways to reduce no-shows. Time is money in a salon and no-shows are costly to your business. Look for patterns in your no-show data. Are no-shows on a particular day of the week? Does a particular member of staff have more no-shows than others? The good news is there are ways to minimise the chances and frequency of no-shows occurring.

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MD Course
Beauty News

How to Get Clients to Book a MD Course

A course of Microdermabrasion treatments is your clients’ best option. There are many  benefits of having a MD course. Regular sessions even out skin tone and can correct a vast range of skin concerns. MD can be performed as often as once every 7-10 days to maximise the benefits of investing in a MD course.

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client birthdays
Beauty News

 Marketing Tips to Celebrate Client Birthdays

Who doesn’t love a pampering treat? Client birthdays are an excellent marketing opportunity. Celebrate your clients’ birthdays so they keep coming back for more. Show you appreciate their custom by remembering their special day and spoiling them! This way you build lifelong relationships and leave a lasting impression. Offering birthday specials encourages clients to come and spend money in your salon. It is a simple effective tactic for client retention. Make sure your call-to-action is bold and clear!

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