Beauty News

When potential clients call you want to turn them into paying clients. It can be hard work to make a personal connection over the telephone. Remember nothing is impossible. Have you tried mirroring? 

The background music you choose for your salon affects the customer experience. It can affect the purchases they make – and their decision to return.

When you partner with SkinBase, we provide everything you need to make your SkinBase treatment a success. Before you launch and throughout the year, you will receive comprehensive marketing support that will be invaluable in driving sales and growing your business. Our range of marketing materials makes it as easy as possible for you to get clients in the door. 

March is the ideal time to start spring cleaning your salon. It is also the perfect time to remind clients to spring clean their skin too. After the cold winter months, March is the best time to promote Microdermabrasion in your salon.  Pores are full of dead skin cells, dirt and bacteria. The best way to give your clients a fresh start this spring is to remind them about the benefits of a March Microdermabrasion.

Are you looking to become more eco-friendly in your salon? Making your business sustainable is all the rage. There are some basic steps you can take so you are doing your bit for the environment. With a sustainable salon you will encourage green living – and save some money too. If you aren’t sure where to start, here are 3 easy ways to begin.

Hot on the heels of the festive season, Valentine’s Day can be a profitable time for smart salon owners. Perfectly placed to help boost revenue in the aftermath of Christmas, Valentine’s is a great time to increase footfall. Spread the love with your marketing – and remember it doesn’t only have to be romantic love.

Now you know all about our Microdermabrasion, Collagen Lift and IPL machines you are one step closer to partnering with SkinBase.

New Year is a great time to motivate your salon team. The post-Christmas slump can leave motivation levels lower than usual. Having staff that are not motivated to do a good job will impact the rest of the team. Begin the New Year on a high, increase productivity and start forming new positive habits. 

If you’re set to have a slow start to the New Year consider introducing a new treatment to your salon. Adding new products and services to your salon is always a risk. If you educate yourself well, you can make clever choices to help grow your business. Unsure how to go about it? Here are our tips for introducing new treatments to your salon.

The third Monday of January is known as Blue Monday because it is considered the most depressing day of the year. Lack of energy and optimism (and a dwindling bank account) all contribute to feelings of gloom. It’s an ideal time to spread some cheer. Why not turn this Blue Monday around with some fun marketing strategies?