Beauty News

The third Monday of January is known as Blue Monday because it is considered the most depressing day of the year. Lack of energy and optimism (and a dwindling bank account) all contribute to feelings of gloom. It’s an ideal time to spread some cheer. Why not turn this Blue Monday around with some fun marketing strategies? 

A New Year is a great time to find new clients. New clients mean more profit in your business so it is worth investing the time to make a fresh start in the new year. January can feel like a tough time for salon owners, but with healthy resolutions in the air you can use this to your advantage. Here are our tips to help you get new clients and grow your business in the New Year.

Partnering with SkinBase is the best way to offer Microdermabrasion in your salon or spa. Get a free trial, and Pay as You Go Unlimited plan.

We are kicking off our ‘Meet the Trainers’ series with in-house trainer Shannon. She has trained lots of beauty therapists in Microdermabrasion, Intense Pulsed Light, and Collagen Lift in her time with SkinBase. We asked her a couple of questions so you can gain an insight into the day to day life of a SkinBase trainer.

At SkinBase, we aim to help beauty professionals offer the latest technology at an affordable price. To remove financial barriers to salon equipment, we introduced the SkinBase PAYG plan – an easy way to get started with a SkinBase. Read on to find out about the patented SkinBase PAYG way to pay and its many benefits.

The New Year is all about new beginnings. New Year’s Resolutions are a great way to encourage achievable change in your salon. Aim for the best possible results in the new year by carving out your salon resolutions for 2023. 

The holiday season is nearly upon us and this is the single best time to sell salon gift cards. During the holidays clients are often looking for gifts, so make it easy for them to buy your gift cards. Selling gift cards or vouchers is a great way to stay busy… It will keep clients coming back after the holiday season. Promotion is key – but first think about how best to market them. 

The New Year is a struggle for most beauty salons. You can anticipate the January slump by offering specials during the festive rush. Clients tend to tighten their belts in the new year. Push the ‘New Year, New You’ angle and you should be able to keep those columns busy. Take the opportunity to stay ahead of the game and prepare for 2023 before it arrives!

Thanks to the rise of social media skincare is more popular than ever. This is a good thing for beauty professionals because people are more open to trying professional treatments. However, advice from non-professionals is easily accessible and potentially damaging. Internet advice is not tailored to particular skin types. Only experts can guarantee the best skin transformations. 

The festive season is nearly upon us – and this is the ultimate season for you to plan your retail strategy. This is a key moment to engage with customers. Think of it as your annual profit-boosting opportunity. Read on for key tips.