Beauty News

The busiest time of the year is the ideal time to boost your salon’s sales – and get some new clients at the same time. Implement your Christmas Marketing strategy in good time to make sure your columns are booked and your retail sells. Rolling out your plan also means you won’t be in a last minute panic during your most frantic salon days. Remember preparation is key!

Clients will be looking for a Christmas transformation in the lead up to the holidays. Make sure they know exactly what they can achieve before beginning any treatment. This will minimise the risk of complaints. Remember every client has a different personality and treatment needs. So tailor each consultation accordingly.

It can be tempting to ignore Black Friday altogether – after all, who wants to discount their services? Remember that November can be a quiet month. Black Friday marketing can be a great opportunity for your salon. Shopping days like these can make or break your year as a salon owner.

Client cancellations are inevitable but there are ways to reduce no-shows. Time is money in a salon and no-shows are costly to your business. Look for patterns in your no-show data. Are no-shows on a particular day of the week? Does a particular member of staff have more no-shows than others? The good news is there are ways to minimise the chances and frequency of no-shows occurring.

A course of Microdermabrasion treatments is your clients’ best option. There are many  benefits of having a MD course. Regular sessions even out skin tone and can correct a vast range of skin concerns. MD can be performed as often as once every 7-10 days to maximise the benefits of investing in a MD course.

Who doesn’t love a pampering treat? Client birthdays are an excellent marketing opportunity. Celebrate your clients’ birthdays so they keep coming back for more. Show you appreciate their custom by remembering their special day and spoiling them! This way you build lifelong relationships and leave a lasting impression. Offering birthday specials encourages clients to come and spend money in your salon. It is a simple effective tactic for client retention. Make sure your call-to-action is bold and clear!

Now you know all about SkinBase, let us tell you about our machines. At SkinBase, we are the leading supplier of beauty machines for salons

As an esthetician, you are always improving your skills and service – and you are always learning. When a customer first makes a complaint try to take a step back. Customers get angry for all sort of reasons. How you respond can make all the difference.

The beauty industry is saturated with estheticians so it is easy to get lost in the competition. Everyone is turning to social media to get their message out. How about Instagram Marketing and setting yourself apart with clever use of colour? Colours trigger psychological reactions in clients that prompt them to take action. They may like your post or book a treatment. So how can we best use colour psychology in our Instagram marketing?