Beauty News

The beauty industry is saturated with estheticians so it is easy to get lost in the competition. Everyone is turning to social media to get their message out. How about Instagram Marketing and setting yourself apart with clever use of colour? Colours trigger psychological reactions in clients that prompt them to take action. They may like your post or book a treatment. So how can we best use colour psychology in our Instagram marketing?

A course of IPL treatments is your clients’ best option. There are many benefits of having an IPL course. The SkinBase IPL system allows you to fine-tune the settings to suit specific skin and hair combinations. This way your client gets the best results possible.

Summer might be over but that doesn’t mean you can’t boost your autumn revenue. Every season has helpful hooks you can use to set your salon apart from the rest. Make the most of autumnal events and get creative. Start your seasonal marketing efforts early and they will have more impact.

SkinBase was started in 2005 by Brother and Sister Richard and Leesa Faulkner. At the time, Richard was busy running a successful storage company (and still is!). Leesa had her high street salon. With business in their blood (their parents are also business owners), these two were always destined to do something a little different!

Let’s take a look at Microdermabrasion and chemical peels for treating your Clients skin concerns. You may offer both in your salon. They are both very effective treatments for a number of concerns. Firstly, let’s take a look at microdermabrasion…

A course of Collagen Lift treatment is the best option for you and your client. Follow our tips to get bookings for courses. Schedule sessions either once a week or 2 treatments each week for 3 weeks. Then maintenance treatments once every 4-6 weeks. Results can last for up to 2 years!

If your clients want to achieve tighter, firmer and contoured skin, there are many options for them to choose. If they are deciding between the SkinBase Collagen Lift (CL) treatment and a surgical facelift, you can help. Let’s look at Collagen vs Face Lift to see which is the best option for your clients.

Video content is bigger than ever. If you’re trying to master social media right now you need to be using it. While it can seem a little daunting, there are many ways to use it to your advantage in your salon marketing. There are many places for you to post video content – your website, social media and YouTube. These are all consumed on our Smartphones making video content more engaging and digestible than ever. If you are new to making video content don’t fret. We have some basic ideas to help you get started. 

The process of building a good reputation for your salon is hard work – but it is worth it. The reputation you build is a key contribution to your overall success. A major benefit is that it helps maintain a positive image even when negative experiences occur. Never underestimate the power of customer reviews. Your brand is shaped by the people who experience it. Most clients trust online reviews as much as personal recommendations.

Rebooking clients should be a priority. Discuss rebooking during a salon visit. It is beneficial to both parties and an easy way to increase income.