Beauty News

If you’re only focused on the young demographic you are missing out on an excellent opportunity – the over 45s. With an average life expectancy of 80 this is the fastest growing segment of society! Salons neglect them because they find it hard to target them. They are actually an extremely lucrative (and growing) segment of the market… waiting to be targeted in the right way. So how can we target the over 45s effectively?

In your salon, you’re not only selling a service – you’re selling the whole salon experience. Driving salon sales is based on memorable impressions made by you and your team. When leaving, clients want to feel satisfied that they got what they came for. It is your job to make them want to come back! Make this easier for them by going the extra mile. How do we create a 5 star salon experience?

Your client wants the best possible results from their treatment – and so do you. This means home care is as important as anything that happens in the salon. So this gives you the perfect opportunity to sell more retail and increase client spend. Get your merchandising perfect to increase your chances of sales. It’s all about visual appeal and grabbing your client’s attention. How do we do this? 

We all know how hard it can be to stay focused. Many of us struggle to stay sane juggling professional and personal duties. To stay ahead of the game, you need to learn some healthy habits to increase your productivity.

As Father’s Day approaches, it is an excellent time to understand men as skincare consumers. It is easy to solely focus on women and buy

The beauty industry is saturated with therapists and salons. Stand out by investing in your skills. Encourage learning and provide the same training opportunities for your team. It is important to keep up with beauty industry knowledge. New treatments and best practice is necessary for you and your staff to stay ahead of the game. Consider our 3 C’s before you start.

Customer loyalty is one of the most important ingredients to a successful business. Loyal clients visit more, spend more money and provide free advertising by word-of-mouth. So these relationships are worth nurturing. Having loyal clients pays off in a number of ways. A customer only remains loyal when you are consistent in offering a quality service. Try these 5 tips to build long-lasting relationships with your clients:

If local clients aren’t coming to you, they’re going to your competitors! Don’t let this happen. Target the local clients in your neighbourhood. Pull them away from competition and get them through your salon door.

The best way to get on top of your business calendar and maximise your profits is by planning. Don’t panic – planning the year is easier than it seems! The best way is by hosting events and promotions throughout the year. Look at your calendar as a whole and schedule it all in. This way you can plan for success.

Your columns are fully booked, fantastic! You are packed out and that’s great, but where do you go from here? Now is the time to take a look at your business and see where you can make changes to generate more income – even with a full column.