Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.
SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.
We currently work with over 2,000 beauty business owners and we have worked with thousands more in the last 10 years. All that experience has taught us a lot about what it is that makes a beauty business successful. In this category, you will find all our best tips and advice for success.
Now more than ever, we need to make sure our business stands head and shoulders above the competition. One way to do this is to make sure our communication with clients is always professional.
One of the most effective ways to do this is to get columns planned and filled up well in advance. But why does it matter that we’re filling these columns? Well, there are a number of reasons why a little bit of forethought is vital for the future success of the salon…
When clients don’t show up or cancel at short notice it has a huge impact on the livelihood of your salon. This isn’t acceptable. Set your boundaries. Here are four ways you can reduce cancellations and no-shows in your business…
Want to get the most from your time and also increase your revenue? One sure-fire way to do this is to get rid of those treatments that simply don’t make you much money and offer them only as add-ons or bundle them together in a treatment package.
We love our treatments here at SkinBase, but if we could give just one tip to clients for their skin it would be to use an SPF daily. Seriously, this one good deed can help prevent so much damage to skin that clients will be thanking you for their enviably youthful looking skin in years to come. Everyone should be doing it, every day, all year round!
At SkinBase, we know that as amazing as the results from our treatments are, they can be even better with some lifestyle changes by your client! These changes will also help clients to maintain results and have great looking skin long term.
The value of reassurance. Reassurance is what lets your clients know that they are in for a high quality, safe, and hygienic experience. In the beauty industry, that means clean spaces, clean equipment, sanitised workstations, and high-quality products.
If you had to define one key difference between an appointment with a new client, and one with a regular client, what would it be? It’s all in the amount of listening required with a new client vs. a regular one who you may know well.
So, how can you set yourself apart from your competitors and deliver a service which is truly outstanding? Well, by using our range of SkinBase equipment you are already halfway there! From there, it’s all about how you use your client’s senses to provide them with a lasting impression.