Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.
SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.
We currently work with over 2,000 beauty business owners and we have worked with thousands more in the last 10 years. All that experience has taught us a lot about what it is that makes a beauty business successful. In this category, you will find all our best tips and advice for success.
As a beauty Esthetician, your day is often long and busy with clients and treatments. This can mean organisation, filing and admin often slip as a result. Yet salon organisation is one of the most important elements of running a successful business.
The months of May to October are the most popular months to get married. Brides are excellent potential clients. Just as the bride needs to prep herself for the big day, you need to make sure your business is ready for wedding season.
June can be a slow month in-salon so make the most of Father’s Day marketing opportunities. With the whole beauty industry moving towards gender neutrality, Father’s Day is an excellent marketing opportunity.
2023 is seeing lots of preventative skincare. This proactive approach to minimise wrinkles and signs of ageing is a hot topic. Read on to find out how to make skincare trends work for you!
Securing new clients is a great position to be in – but are you making enough effort to keep your existing ones? Client retention strategies are the key to a booming business. Treat your existing clients well so they don’t turn into clients who are no longer visiting! The good news is there are a few tricks to attract old clients back – and bring in a few new ones.
We love learning here at SkinBase and we read a lot of books. What better day to celebrate some essential reading for your business than on World Book Day?
2022 Skin Transformation of the Year. Throughout 2022 we will be searching for the very best client transformation from a course of SkinBase treatments (IPL, MD or Collagen Lift treatments, or a combination of!). The winning client will jet off to the Caribbean to enjoy 10 days of glorious sunshine and beautiful sandy beaches with BBD$2,000 to spend!!
We’ve got some notoriously quiet months coming up so use this busy Christmas period to entice clients back in during January and February. Here are
Keeping good client records, is not just important if you need to get in touch for any reason, it’s also great for marketing.
You need to make sure that you are doing everything you can to make your clients the best version of themselves. That means recommending your retail products to clients.
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