Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.
SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.
We currently work with over 2,000 beauty business owners and we have worked with thousands more in the last 10 years. All that experience has taught us a lot about what it is that makes a beauty business successful. In this category, you will find all our best tips and advice for success.
Securing new clients is a great position to be in – but are you making enough effort to keep your existing ones? Client retention strategies are the key to a booming business. Treat your existing clients well so they don’t turn into clients who are no longer visiting! The good news is there are a few tricks to attract old clients back – and bring in a few new ones.
We love learning here at SkinBase and we read a lot of books. What better day to celebrate some essential reading for your business than on World Book Day?
2022 Skin Transformation of the Year. Throughout 2022 we will be searching for the very best client transformation from a course of SkinBase treatments (IPL, MD or Collagen Lift treatments, or a combination of!). The winning client will jet off to the Caribbean to enjoy 10 days of glorious sunshine and beautiful sandy beaches with BBD$2,000 to spend!!
We’ve got some notoriously quiet months coming up so use this busy Christmas period to entice clients back in during January and February. Here are
Keeping good client records, is not just important if you need to get in touch for any reason, it’s also great for marketing.
You need to make sure that you are doing everything you can to make your clients the best version of themselves. That means recommending your retail products to clients.
We’re all getting older even if we have no specific skin complaints, Microdermabrasion will remove old, dead skin cells and stimulate collagen and elastin production, which keep our skin strong and flexible.
One of the things any marketing expert will wax lyrical about is the need to get clients rebooking. It’s a very simple and effective method to maximise your profits. Let’s take a look at how you can do it…
Now more than ever, we need to make sure our business stands head and shoulders above the competition. One way to do this is to make sure our communication with clients is always professional.
One of the most effective ways to do this is to get columns planned and filled up well in advance. But why does it matter that we’re filling these columns? Well, there are a number of reasons why a little bit of forethought is vital for the future success of the salon…
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