Marketing

When clients don’t show up or cancel at short notice it has a huge impact on the livelihood of your salon. This isn’t acceptable. Set your boundaries. Here are four ways you can reduce cancellations and no-shows in your business…

Want to get the most from your time and also increase your revenue? One sure-fire way to do this is to get rid of those treatments that simply don’t make you much money and offer them only as add-ons or bundle them together in a treatment package. 

The value of reassurance. Reassurance is what lets your clients know that they are in for a high quality, safe, and hygienic experience. In the beauty industry, that means clean spaces, clean equipment, sanitised workstations, and high-quality products.

If you had to define one key difference between an appointment with a new client, and one with a regular client, what would it be? It’s all in the amount of listening required with a new client vs. a regular one who you may know well.

So, how can you set yourself apart from your competitors and deliver a service which is truly outstanding? Well, by using our range of SkinBase equipment you are already halfway there! From there, it’s all about how you use your client’s senses to provide them with a lasting impression.

You haven’t come this far in your career to not be an expert at what you do. So, what’s the best thing you can do with this knowledge? Share it with your clients!

That’s right, to really propel your business forward you need to look at how it can keep working for you. Residual income will allow your business to continue making money for you So, here are a few key ways to do so…

Strategically you should think about your clients from a ‘solution’ point of view. This means taking the time to put yourself in the shoes of your client and consider ways you can help them get the most from your services while making money at the same time.