Marketing your business is key to its success; getting and retaining new clients, growing and maintaining your business, marketing plays an important role and is key to communicating with your clients.
SkinBase is dedicated to supporting your business and helping to promote the SkinBase treatments you offer. Whether that is TV advertising, Social Media promotional images or blog posts that share our expertise.
We currently work with over 2,000 beauty business owners and we have worked with thousands more in the last 10 years. All that experience has taught us a lot about what it is that makes a beauty business successful. In this category, you will find all our best tips and advice for success.
What does retail mean to you? When it comes to your business, if retail merely means selling the odd product here and there, now is the time to change this in order to boost your bottom line. Retail can be a huge moneymaker and considering what’s going on in the world at the moment, this could prove to be an important and lucrative income stream for you. If you’re able to, it would be mad not too!
It’s essential any year to lay the groundwork early for a great start in January, but never more so than this year. The run-up to Christmas is a busy period and you’ll be kept busy, but retaining business for the slower months ahead starts now. All those clients coming through the door this month provide you with the ideal opportunity to make sure the slots are filled.
It’s a tough time and although some beauty businesses are thriving more than ever, some are struggling to get back to the pre-covid levels. Here are our top tips to get clients back.
When running a business, it’s essential that it’s visible so that your prospective clients know where and how to find you as well as what
If you read our blog about getting your quiet period booked up then hopefully you’re reaping the rewards of that hard work. Certain times of the year can be quiet in the salon, traditionally after Christmas and October/November can be a quiet time before the Christmas rush. It makes sense then to have plans in place to prepare or deal with this lull. If you have a database full of clients, a phone and a spare few minutes you can make sure there are no gaps in your diary.
Microdermabrasion treatments are not just for the face you can use it on many other parts of the body! That’s right, it’s not just facials we can do, many of our SkinBase therapists are now offering microdermabrasion body treatments.
We all know that words aren’t the only means of communication; gestures, facial expressions, body movements and posture can all convey a message. A lot
It’s no secret that good customer service is absolutely pivotal in the success of every business. If you offer great products and services at a
Recent events have probably given you some time to have a good think about your business and no doubt there will be changes you want to make. It may be time to reassess how your business runs and make sure that it is working for you, in both a profitable way and a way that benefits your work/life balance. Here we look at a few ways salon and beauty business owners can make some positive changes to improve their business profitability
Do you retail products? Are you selling as many as you could? We are going through an unprecedented time with the national lockdown and it’s preventing us from doing what we know and love as well as seeing our income plummet. If you usually wait for clients to ask you about your retail products then you could be missing out on a great income stream.
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