Create Your 2024 Salon Social Media Plan

When it comes to social media, it can be time consuming and stressful. If the piece of content you spent hours on got limited reach, or your follower count is dropping, it can be disheartening. So, we’ve got some tips to help you create your 2024 salon social media plan.  

Salon Social Media Plan 2024

1. Understand What You Do Best

Before you decide what you are going to do and plan for the future, you are going to go back in time and figure out what you already do well. What is your niche? Which platforms are you most active on? What content do your followers engage with the most? When planning your social media for the year, it is important to consider what your followers are engaging with, as this gives you an idea of what they want. It is their attention you are trying to grab after all – so give them what they are asking for.  

2. Understand Your Salon Brand

As you create your salon social media plan, you need to ask yourself what your brand is and if it is being reflected in your social media activities. If your imagery is old or outdated, that is the message you are giving to potential clients. So – update those profile pictures, cover images, bios – anything that is no longer reflective of your business. If you do not post regularly, potential clients may be unsure if your business is still operating, and may find a different one. Don’t let opportunities pass you by! If you are finding you do not have enough time to post across each of the platforms you are using, then cut it down to the most important. Instagram, Facebook, TikTok even. Wherever your audience is – and is expecting you to be.  

3. Set Social Media Goals for 2024

What are you trying to achieve? Start with your goals, and work backwards to figure out how you are going to get there. You may want to reach new clients, or build deeper relationships with those you already have. Your goals are going to be important as you create your salon social media plan, so you know what you are working for. Have a goal for the year, and smaller objectives that get you there. Make them Specific, Measurable, Achievable, Realistic and Timed (SMART) for the best results.  

4. Plan Your Social Media

Once you understand your brand, your target audience, and what you want to achieve, it is time to decide how you are going to get there. Regular, consistent posts are key to achieving success on social media, so don’t start off strong and lose it along the way. Divide tasks throughout your team if you can. Decide who is responsible for creating content, writing captions, monitoring messages, replying to comments etc. each month. Social media is a two way relationship with potential clients, and it can be very rewarding if you get it right.  

Creating Content

Creating content can be difficult as social media moves so quickly. To make it easier for yourself, choose a monthly focus, and break it down into each week of the month. That way, you and your team all know what message you want to get across. You could highlight a different offering each month, and go into depth about the treatment. For example, March could be Microdermabrasion month. Content may consist of a SkinBase Microdermabrasion facial reel, a before and after image on the grid, a Q&A session on Instagram stories etc. If you are struggling for ideas – think seasonally. March is Mother’s Day, May-September is Wedding Season, the last couple of months can be festive for Christmas. Don’t forget, you have access to a wide range of marketing materials when you partner with SkinBase, so you can intersperse these resources with your own original content.