The UK's No.1 Supplier of Salon & Spa Equipment.
Now available in the US.

Rated 5.0 by our customers
Don’t Undervalue Your Receptionist

Don’t Undervalue Your Receptionist’s Role 

In every single business, customer service is key. Yes, in the beauty industry, technical skills are essential, as is having qualified and trained therapists, but you should never underestimate the role of your receptionist. They play a very important role in your business. 

Your receptionist is like the face of the business; they are often the first point of contact for your clients. This is why it’s important that they offer a warm and friendly greeting the second your client walks through the door. 

Does Your Receptionist Go The Extra Mile?

It’s important to instil the importance of good customer service into your receptionist. It’s all about the little extras; a warm welcome, a kind smile, a complimentary drink, offering to take their coat and getting them some magazines. By simply being attentive and on the ball, you can turn a one-time customer into a long-term client. 

Help your receptionist give your clients that warm fuzzy feeling by investing in them. Concentrate on finding someone with a confident, friendly yet professional personality for your business. They must be likeable, after all, people buy people first before they buy a product or service.

Top Tips for Success

There are lots to consider when it comes to your receptionist and the surrounding areas, especially when a client first walks through your door. Let’s take a look at these. 

  • Is your receptionist smart and clean? It may seem like a silly question, especially within this industry, but that is why it’s so important. Having a business in the beauty industry really does mean that you and your team should look immaculate at all times, and this includes your receptionist. 
  • Is the reception area neat and tidy? There’s nothing worse than entering a salon or even a shop to be met by a reception or countertop that’s messy and unorganised. This is usually the first area of your salon that a client will see, so it’s essential it’s kept on top of. Invest in fresh flowers to brighten up the area, many florists will offer this service and replace your displays weekly. This will also help to present your salon throughout the seasons.
  • Is your receptionist chatty? You want someone greeting your clients who is chatty and friendly (yet professional and courteous), and who offers extra additional information on products and services. 

Good Customer Service Goes a Long Way

If a client returns to your salon and becomes a regular, it’s more likely to be because you and your colleagues have provided excellent customer service. Of course, your excellent range of services and skilled techniques will have a huge part to play, but good customer service really does go a very long way. Don’t undervalue your receptionist’s role in this!


Leave a Reply

Your email address will not be published.

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

salon organisation

Top 4 Tips to Minimise Salon Organisation Stress 

As a beauty Esthetician, your day is often long and busy with clients and treatments. This can mean organisation, filing and admin often slip as a result. Yet salon organisation is one of the most important elements of running a successful business.

Read More »
Skin laxity
Beauty News

Treating Skin Laxity with Collagen Lift

Skin laxity occurs when the skin loses its structural integrity and firmness, causing it to become crepey, droopy and saggy. Typically, the ageing process is the primary cause of skin laxity, as collagen and elastin levels reduce quicker, and the body does not replenish them. Skin laxity occurs when the skin loses structural integrity and firmness. It’s a concern for many people, but can be treated. Find out how.

Read More »

Are You Ready for Wedding Season?

The months of May to October are the most popular months to get married. Brides are excellent potential clients. Just as the bride needs to prep herself for the big day, you need to make sure your business is ready for wedding season.

Read More »