The UK's No.1 Supplier of Salon & Spa Equipment.
Now available in the US.

Rated 5.0 by our customers
Christmas retailing

Get Festive and Master Your Christmas Retailing

The festive season is nearly upon us – and this is the ultimate season for you to plan your retail strategy. This is a key moment to engage with customers. Think of it as your annual profit-boosting opportunity. If you are unsure how to master your Christmas retailing, here are a few tips:

Strong Visual Merchandising

Think about having strong visual merchandising with your display. This will turn browsers into buyers.  Catch their interest and motivate them to buy. Big ticket items should be displayed alone as ‘the star of the show’.  Smaller items can look cluttered if they’re alone  -always display them together.


Signs are important. They direct people to what they need quickly. Signs help with impulse buys. Always make sure you have clear prices, features and benefits. This will avoid any awkwardness at the till.

Colour Psychology

Silver and gold are both festive and luxurious. These colours are the right message for premium ranges at Christmas. Red is festive but has discount connotations – so it is better to use it sparingly. (Link to colour blog)

Odd Numbers

In general odd numbers work best for retailing. Group products together in threes, fives and sevens. Remember to put them at eye-level. Put inexpensive last-minute retail items by the check-out to encourage spending. Remember not to group them in even numbers!

Retail Psychology

People tend to head to the right when they enter a store. Use this to your advantage. Visually-balanced displays encourage customers to buy – put darker colours at the bottom. Offer gift wrapping – this saves the client a job so they are more likely to buy.


Play with all the senses. Add festive smells like cinnamon cookies and play uplifting Christmassy music. Make sure you have more than one festive playlist so your clients don’t get bored.

Window Display

Think carefully about your window display – get it right and it will pull new clients in. Aim to create motion and think about festive lighting. Display big and small items so people can see when they are close – and far away. Think about layering the window and consider dressing your products up in festive décor. Think about hanging baubles or Christmassy ribbons from them. Start planning early and you will get the right formula to make your clients want to spend. Master your Christmas retailing and give your profit an end-of-year boost.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

Leave a Reply

Your email address will not be published.

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

salon organisation

Top 4 Tips to Minimise Salon Organisation Stress 

As a beauty Esthetician, your day is often long and busy with clients and treatments. This can mean organisation, filing and admin often slip as a result. Yet salon organisation is one of the most important elements of running a successful business.

Read More »
Skin laxity
Beauty News

Treating Skin Laxity with Collagen Lift

Skin laxity occurs when the skin loses its structural integrity and firmness, causing it to become crepey, droopy and saggy. Typically, the ageing process is the primary cause of skin laxity, as collagen and elastin levels reduce quicker, and the body does not replenish them. Skin laxity occurs when the skin loses structural integrity and firmness. It’s a concern for many people, but can be treated. Find out how.

Read More »

Are You Ready for Wedding Season?

The months of May to October are the most popular months to get married. Brides are excellent potential clients. Just as the bride needs to prep herself for the big day, you need to make sure your business is ready for wedding season.

Read More »