Referral SchemesEncourage your loyal and satisfied clients to refer their friends – and reward them for it. Make sure the referral scheme is talked about. Don’t be passive and expect it to just happen. Clients need to know it exists and understand the rewards. Put up posters in the salon and advertise on social media. Splash it all over your website. If you don’t want to give money off, clients can be rewarded with treatment add-ons. Always thank your loyal clients for spreading the word.
Social MediaWe live in a social media age and that’s where people do their research before deciding to buy a product or service. Are you are using Instagram and Facebook well ? Use high quality images and useful video content. Show off ‘before and afters’ to showcase your skills to your potential new audience. Remember ‘Your network is your net worth’.
Run a CompetitionA competition is a great way to get your brand and services out there. You will gain exposure and engagement. Use a ‘like and share’ style competition on social media so your loyal clients can get involved. Consider running a ‘Selfie’ competition. This way new clients will become aware of you. Make sure your existing clients tag you!
Pair with Local BusinessesBuilding relationships with businesses in your local area can be win-win for both of you. Think about partnering with a local clothes boutique who will send clients to you to get the perfect skin – and you will return the favour. Promote a photographer to your clients and get some shots for your website in return. Whatever businesses are around can be a great opportunity. Get creative – and get new clients!
SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!
Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.