It’s a no-brainer – clients that spend are your best asset, and there are some small changes that you can make to encourage them to spend more, which in turn, helps your bottom line.
Some of the best ways to engage existing clients and encourage them to spend more are to upsell, cross-sell, bundle sell, and give them a reason to revisit the salon more often. So, to build your business and encourage your existing clients to return and spend, more money, it’s time to up the ante.
Sell, Sell and Sell Some More
1. Upselling – When it comes to upselling, this is your chance (or encourage your employees) to use some friendly persuasion. When a regular client is visiting the salon, it’s an excellent opportunity to offer them additional treatments or special deals as part of a package.
2. Cross-selling – Cross-selling is when you (or your employees) sell a different product or service to an existing customer. It’s an excellent opportunity to use your expertise and match up different treatments and products to your client base.
3. Bundle selling – Bundle selling can be an excellent incentive for existing customers. You can introduce offers that allow clients to mix and match treatments or even create packages for upcoming occasions such as Valentine’s Day and Mother’s Dat. It’s challenging enough to bring in new customers, harder still to keep them, and downright difficult to get them to spend more. But that isn’t to say that it can’t be done, it just has to be done right.
Offer Promotional Deals
Traditionally, promotional deals are usually only offered to new customers. However, it can also be a great way to keep regular customers coming through the door. Things like sending out a newsletter, email or text offering existing clients a deal in the run-up to an event, during festive seasons or even over bank holidays can be very effective.
It’s All About Image
It’s vital that you make a great first impression with your clients. This way, they are more than likely set to return. If your salon is a warm and friendly place that’s well decorated and clean, clients will want to come back time and time again, and of course, spend money.
On the same note, it’s great to think long-term and look towards the future. Focus on creating lifelong customers, as they account for around 80% of all spending. In addition, they are more likely to spread the word, and word of mouth can be the most effective form of advertising.
Always strive for excellence and keep raising the bar as clients always want to feel valued, it’s the entire reason they return.