In this industry, Valentine’s Day is the perfect opportunity to go hard when it comes to promoting yourself and the fantastic services you and your team have to offer. Many businesses avoid advertising themselves at this time of year because not everyone celebrates Valentine’s Day, but there are many ways to target different audiences regardless of their relationship status.

In particular, this is a fantastic time of year to promote your range of SkinBase facials. We all want to look glowing, right? It’s entirely worth making the effort as Valentine’s Day is the most lucrative retail event of the year (besides Christmas) for beauty businesses. If done right, you can boost your takings, attract new clients and improve the loyalty of your current ones.

Here are some ideas on how you can effectively promote your Valentine’s services.

Social Media Marketing

It’s no surprise that social media is where it’s at. It’s where most existing clients head to find out about deals, opening times and contact details while potential clients are viewing your profiles to get a feel for what you do. So, it’s best to use it to your advantage.

A great example of social media marketing surrounding an event such as Valentine’s day is a Facebook competition. Consider starting any competitions mid-January as this gives it time to build momentum and may even help your audience with those January blues. Here are some social media marketing ideas:

  • “Tag your partner to let them know what you would love this Valentine’s Day and one lucky winner will receive a free treatment.”
  • “Want to treat your partner this Valentine’s Day? Buy one treatment and get the other free for a couple’s session!”
  • Promote love-themed gift cards for a luxury pampering facial for those partners who just aren’t sure what to get their loved one.

If you have Instagram and Twitter too, make sure you’re advertising on those platforms also.

A Romantic Window Display

Believe it or not, a themed window display can really help to sell your retail products. Try and avoid the overdone tacky décor and go for something sophisticated but romantic. Be sure to include details of any promotions you’re running throughout the season of love.

Give the Gift of Love to Your Clients

You can never say thank you enough to your loyal clients, so why not use Valentine’s Day to show your appreciation? When a client buys a hair or beauty product from you in the run-up to Valentine’s Day (you set the timescale), sneak a Valentine’s card into their bag. You could also include a free gift or promotional product depending on what is financially viable.

Celebrating Valentine’s Day will generate plenty of buzz around your salon and increase your footfall, resulting in higher revenue. Plan ahead but most of all, enjoy it and share the love!

image:istock.com/Deagreez

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