The third Monday of January is known as Blue Monday because it is considered the most depressing day of the year. Lack of energy and optimism (and a dwindling bank account) all contribute to feelings of gloom. It’s an ideal time to spread some cheer. Why not turn this Blue Monday around with some fun marketing strategies? 

A New Year is a great time to find new clients. New clients mean more profit in your business so it is worth investing the time to make a fresh start in the new year. January can feel like a tough time for salon owners, but with healthy resolutions in the air you can use this to your advantage. Here are our tips to help you get new clients and grow your business in the New Year.

Partnering with SkinBase is the best way to offer Microdermabrasion in your salon or spa. Get a free trial, and Pay as You Go Unlimited plan.

We are kicking off our ‘Meet the Trainers’ series with in-house trainer Shannon. She has trained lots of beauty therapists in Microdermabrasion, Intense Pulsed Light, and Collagen Lift in her time with SkinBase. We asked her a couple of questions so you can gain an insight into the day to day life of a SkinBase trainer.

At SkinBase, we aim to help beauty professionals offer the latest technology at an affordable price. To remove financial barriers to salon equipment, we introduced the SkinBase PAYG plan – an easy way to get started with a SkinBase. Read on to find out about the patented SkinBase PAYG way to pay and its many benefits.

The New Year is all about new beginnings. New Year’s Resolutions are a great way to encourage achievable change in your salon. Aim for the best possible results in the new year by carving out your salon resolutions for 2023.