The holiday season is nearly upon us and this is the single best time to sell salon gift cards. During the holidays clients are often looking for gifts, so make it easy for them to buy your gift cards. Selling gift cards or vouchers is a great way to stay busy… It will keep clients coming back after the holiday season. Promotion is key – but first think about how best to market them. 

The New Year is a struggle for most beauty salons. You can anticipate the January slump by offering specials during the festive rush. Clients tend to tighten their belts in the new year. Push the ‘New Year, New You’ angle and you should be able to keep those columns busy. Take the opportunity to stay ahead of the game and prepare for 2023 before it arrives!

Thanks to the rise of social media skincare is more popular than ever. This is a good thing for beauty professionals because people are more open to trying professional treatments. However, advice from non-professionals is easily accessible and potentially damaging. Internet advice is not tailored to particular skin types. Only experts can guarantee the best skin transformations. 

The festive season is nearly upon us – and this is the ultimate season for you to plan your retail strategy. This is a key moment to engage with customers. Think of it as your annual profit-boosting opportunity. Read on for key tips.

It’s that time of year again – time to prep your salon and get ready for Christmas. Love it or hate it, it’s the busiest

The busiest time of the year is the ideal time to boost your salon’s sales – and get some new clients at the same time. Implement your Christmas Marketing strategy in good time to make sure your columns are booked and your retail sells. Rolling out your plan also means you won’t be in a last minute panic during your most frantic salon days. Remember preparation is key!