Hot on the heels of the festive season, Valentine’s Day can be a profitable time for smart salon owners. Perfectly placed to help boost revenue in the aftermath of Christmas, Valentine’s is a great time to increase footfall. Spread the love with your marketing – and remember it doesn’t only have to be romantic love.

Now you know all about our Microdermabrasion, Collagen Lift and IPL machines you are one step closer to partnering with SkinBase.

New Year is a great time to motivate your salon team. The post-Christmas slump can leave motivation levels lower than usual. Having staff that are not motivated to do a good job will impact the rest of the team. Begin the New Year on a high, increase productivity and start forming new positive habits. 

If you’re set to have a slow start to the New Year consider introducing a new treatment to your salon. Adding new products and services to your salon is always a risk. If you educate yourself well, you can make clever choices to help grow your business. Unsure how to go about it? Here are our tips for introducing new treatments to your salon.

The third Monday of January is known as Blue Monday because it is considered the most depressing day of the year. Lack of energy and optimism (and a dwindling bank account) all contribute to feelings of gloom. It’s an ideal time to spread some cheer. Why not turn this Blue Monday around with some fun marketing strategies? 

A New Year is a great time to find new clients. New clients mean more profit in your business so it is worth investing the time to make a fresh start in the new year. January can feel like a tough time for salon owners, but with healthy resolutions in the air you can use this to your advantage. Here are our tips to help you get new clients and grow your business in the New Year.