Plan SeasonallySeasonal offers are a great way to pull people in but you don’t have to wait for the big holidays. Use a National Days Calendar and go through the months to pick out fun ones. You can then host promotions or events around these:
- June 1st is National Go Barefoot Day. Schedule this into your calendar and do promotional event to get people in the door. Perhaps a pedicure promo – 10% off MD pedicures in June.
- July 5th is National Bikini Day. Plan a hair removal treatment promo – 10% off your IPL treatment plus a free patch test and consultation.
Salon EventsSchedule mini events into your plan. These can help our salon stand out, attract new clients and increase loyalty. If put together well salon events can attract new potential customers. They will have the chance to see you in action.
Choose the Right EventsWork out your goal for each event. What is its purpose and who do you want to attract? It is usually quicker and cheaper to retain customers. Aim to increase customer satisfaction. Make them feel special by personalised invites.
Plan WeeklyPlan for success by promoting your treatments each week with a ‘spotlight’ on each. This way clients will know everything that is available. Work out how many treatments you have and assign them to a month each. Then push that treatment for the whole month. Most loyal customers return for the same treatments – but some may be unaware of your other offerings. This is a missed opportunity!
Plan BigPlan bigger events every so often. Have new treatment or product launches every so often. Are you starting a new SkinBase treatment? Schedule the first week in and turn it into an event.
Plan for SuccessA successful business is dependent on good planning. Those who plan for success will be the ones who maximise profits.
SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!
Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.