The UK's No.1 Supplier of Salon & Spa Equipment.
Now available in the US.

Rated 5.0 by our customers
5/5
good reputation

The Benefits of a Good Reputation

The process of building a good reputation for your salon is hard work – but it is worth it. The reputation you build is a key contribution to your overall success. A major benefit is that it helps maintain a positive image even when negative experiences occur.

Never underestimate the power of customer reviews. Your brand is shaped by the people who experience it. Most clients trust online reviews as much as personal recommendations.

Boost Salon Credibility 

Having a good reputation gives you credibility with clients. This makes it easier to gain their trust and loyalty. All of this translates to good word-of-mouth and client retention. It also pre-empts a willingness to spend more. Before visiting a salon or spa most people check out online reviews for validation. Clients want to determine quality. 

If you want to boost your reputation one thing that contributes to credibility is proof of quality. A great way to emphasise this is by showing a portfolio of real results in the salon and on social media. This shows clients’ previous transformations and what could be in store for their skin.

Increased Salon Visibility 

Establishing your reputation will increase your visibility with potential clients. Clients do a lot of research on google and social media to choose an esthetician and salon. Greater visibility and a good reputation are both key to getting those clients. Make sure you have a great culture and knowledgeable staff.

Good Client Relationships

A reputation is built over a period of time with satisfied clients. Building your reputation also means building your client relationships. The best way to build your reputation is to listen to clients. Keep them happy by offering a reliably excellent service.

Help the Impact of a Negative Review 

If you are a new salon or spa, a negative review can be make or break. If you have a good reputation the impact will be less severe. Bear in mind that reviews give you constructive criticism. No business is perfect and you should prepare for the odd bad review. The way you respond to it is critical. Do your best to resolve any issues as soon as you can. Start with your customer and try to understand their viewpoint. Then work out how to move forward. 

A Consistent Experience

A good experience equals brand trust and loyal customers. A bad experience leads to negative word-of-mouth and online reviews. Building a good reputation is hard work but it will boost your business. 

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

Leave a Reply

Your email address will not be published.

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

salon organisation
Marketing

Top 4 Tips to Minimise Salon Organisation Stress 

As a beauty Esthetician, your day is often long and busy with clients and treatments. This can mean organisation, filing and admin often slip as a result. Yet salon organisation is one of the most important elements of running a successful business.

Read More »
Skin laxity
Beauty News

Treating Skin Laxity with Collagen Lift

Skin laxity occurs when the skin loses its structural integrity and firmness, causing it to become crepey, droopy and saggy. Typically, the ageing process is the primary cause of skin laxity, as collagen and elastin levels reduce quicker, and the body does not replenish them. Skin laxity occurs when the skin loses structural integrity and firmness. It’s a concern for many people, but can be treated. Find out how.

Read More »
Marketing

Are You Ready for Wedding Season?

The months of May to October are the most popular months to get married. Brides are excellent potential clients. Just as the bride needs to prep herself for the big day, you need to make sure your business is ready for wedding season.

Read More »