It’s acne awareness month, share these tips with clients to help them banish those blemishes and effectively conceal acne scars.
1. Take good care of your skin
Pimples and blemishes are often unavoidable but prevention, wherever possible, is better than cure. Ensure you have a good skincare routine in place that you follow daily. At the very least, aim to cleanse and moisturize your skin twice daily. Make sure you remove your makeup before cleansing at night; otherwise, washing your face with cleanser will only remove the makeup and not actually cleanse the skin.
2. Prep and prime
Before applying your makeup, make sure that your skin is clean and moisturized. To enhance the appearance of your makeup and increase its staying power, apply a primer before applying any makeup. Primers help to fill in lines and even out the surface texture of the skin due to the silicone base. It makes your makeup stay true to the skin’s actual color and also have better-staying power.
3. Choose the right shade of concealer
If you choose a concealer that does not fully match your skin tone, unfortunately, it will only make the blemish or acne scar stand out more. Aim to find a shade that is as close as possible to your natural skin color. If you are struggling to find one that matches your skin tone exactly, then one shade lighter than your natural color is the next best thing and whatever you do ladies, don’t choose a darker shade as scars and pimples will stand out like a sore thumb!
4. Less is more with concealer
If you have a really bad blemish, it’s understandable that you’ll consider lathering it in concealer to try and hide it, but cakey makeup can make acne scars appear much more visible. Apply just enough to spread a light layer over the area you need to conceal. It’s better to start with a tiny little bit and then build up gradually, but it’s more difficult to take away what you’ve already applied.
5. Fingertips for application
Fingertips are an excellent tool when it comes to applying makeup as they help to warm the product so that it goes on more easily. Your ring finger applies the perfect amount of pressure for applying concealer. Simply use quick and light tapping motions to evenly blend out the concealer. And don’t forget to ensure your hands are clean first so you don’t cover your face in bacteria.
6. Foundation first
I usually find that if I apply concealer before my foundation, a lot of it gets wiped away with my foundation brush or sponge, meaning I have to go back and apply more concealer. So why not start with foundation and save yourself the trouble and then follow with concealer! For ultimate staying power, it’s best to set your foundation and concealer with a powder as it keeps everything in place and allows it to last throughout the day.