The UK's No.1 Supplier of Salon & Spa Equipment.
Now available in the US.

Rated 5.0 by our customers
Salon Experience

Want More Reviews? Sell The Salon Experience

In your salon, you’re not only selling a service – you’re selling the whole salon experience. Driving salon sales is based on memorable impressions made by you and your team. When leaving, clients want to feel satisfied that they got what they came for. It is your job to make them want to come back!
Make this easier for them by going the extra mile. How do we create a 5 star salon experience?


The atmosphere in your salon should be relaxed, welcoming and comfortable. How you greet customers is all important: 
  • Smile – positive messages release mood-elevating enzymes
  • Introduce yourself – treat visitors like guests
  • Call them by name – addressing people by name makes them feel special
  • Make eye contact – body language is everything
  • Be friendly – genuine warmth will resonate with new and old customers alike
  • Don’t make them wait too long- a satisfied customer is more likely to return.


A key part of the salon experience is the relationship between client and esthetician. Proper guidance and commitment can turn new clients into loyal clients. Happy customers will come back for more treatments, follow-ups and ongoing maintenance. 

Collect Personal Information

Gather information including birthdays and contact details. Send birthday promotions and wishes to make them feel special. Thoughtful messages help to retain clients and increase salon sales. Send thank you texts or emails. You client will likely recommend your salon experience to their friends.


Don’t give each client the same standard salon experience. Get to know them. Offer refreshments and reading material you know they enjoy. Offering little things – like charging their phone – can set you apart from competition and build a better experience.

Compliment Your Clients

Who doesn’t love a compliment? If your client looks good, tell them! It is your job to make them feel good inside and out. A compliment can go a long way to building relationships – and compliments are free!

Add Value and Wow Your Clients

Make their salon experience more memorable by offering little extras. Coming to a salon or receiving salon treatments can be a special and luxurious occasion. Add a massage or give them tips on maintenance at home.  Having a positive attitude will help you sell the salon experience everyone craves. Always think of the customer first. Listen to them and prove that making them feel good is your top priority.

SkinBase™ is one of the world’s leading providers of professional beauty machines trusted by over 2,200 accredited salons and spas and more than 4,000 estheticians!

Find out more about how a partnership with SkinBase™ can increase the profitability of your salon or medspa today.

Leave a Reply

Your email address will not be published.

Sign up to hear the latest news from SkinBase

Join our list and get regular industry updates along with news of Skinbase™ product updates and offers.

You might also like...

salon organisation

Top 4 Tips to Minimise Salon Organisation Stress 

As a beauty Esthetician, your day is often long and busy with clients and treatments. This can mean organisation, filing and admin often slip as a result. Yet salon organisation is one of the most important elements of running a successful business.

Read More »
Skin laxity
Beauty News

Treating Skin Laxity with Collagen Lift

Skin laxity occurs when the skin loses its structural integrity and firmness, causing it to become crepey, droopy and saggy. Typically, the ageing process is the primary cause of skin laxity, as collagen and elastin levels reduce quicker, and the body does not replenish them. Skin laxity occurs when the skin loses structural integrity and firmness. It’s a concern for many people, but can be treated. Find out how.

Read More »

Are You Ready for Wedding Season?

The months of May to October are the most popular months to get married. Brides are excellent potential clients. Just as the bride needs to prep herself for the big day, you need to make sure your business is ready for wedding season.

Read More »