Brand PersonalityYour music choices also represent your brand personality. This requires careful consideration. It will play a big part in what your client remembers after their appointment. It also influences their decision to come back. Think about that you want your brand to represent. An integral part of the client’s experience, you can choose music that helps to engage your customers. It should have a subconscious impact that helps to show off your brand to your customers.
Target Your ClienteleDetermine the type of clientele you are targeting and select the most appropriate music. Make a playlist that shows your interests and the message you want to convey. If you have older clients you will want a more mellow selection. You will want music that promotes relaxation. If your customers are mainly young and hip, make sure the playlist reflects that. Using the right music to provide an enjoyable customer experience will build trust. This will mean clients recommend you (and return themselves). You can also ask your clients what they like to listen to when they visit.
Boost MoraleAs well as affecting your clients, your background music affects your salon team too. Are you playing morale-boosting background music? Or are you frustrating them with the same songs on repeat? To get a mixture of your team’s personality ask for their involvement when crafting a playlist. The right music can increase employee productivity and encourage positive team interaction!
Do Your ResearchConsider finding out what music other salons use. It might be a good idea to play different styles of music to your direct competitors. Salon background music must give an atmosphere that reflects your salon’s ethos.
Top TipsThink about the time of day, and the day of the week. Monday’s playlist may need to be different to Fridays! Think about the average age of your clients. Will they prefer current hits or timeless classics? Use music to provide an enjoyable customer (and staff) experience. Get it right and it will contribute to great service and an increase in customer spend.
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