When you become settled in a position, whether that’s at the helm of your own clinic or as a team member, it can be easy to lose yourself in the routine of business or carrying out the same treatments day after day. But it’s essential that you keep on learning and adding to your skills. Set time aside, invest in your employees. Continuous education is vital in an effective and progressive business. It is vital to you and your team members as individuals for your own growth and development.
As a business owner your learning could be new business skills, marketing skills, sales skills. Many small business owners wear all the hats so to speak and so improving these skills is important. Whether that’s by improving your own skills or outsourcing or delegating these tasks. Learning new skills will help you to look at your business with fresh eyes. Learn where to concentrate your efforts for maximum return.
What Learning Can Do for You
Learning in our industry means finding and experimenting with new treatments to achieve great result for clients. Innovation is such a big part of the beauty industry, and there are always new things to try out. Ongoing development and new treatment offerings are a great way to make sure that you are always one step ahead. Become an expert, specialise. Be able to answer your clients questions and inform them about new and upcoming treatments for their skin concerns. Be the best at what you do and keep your business at the top of its game.
What Learning Can Do for Your Business
As you grow and bring new skills (be they business, sales or marketing skills) you will find your business moves to another level. Whether that’s by becoming a specialist clinic, or by giving superior service or by really finding out who your target audience is so you bring in only the best clients that make a successful business. Why not find yourself a mentor or work with a recommended business coach (here in the UK we love Liz McKeon, Pete Scott and Carl Hinder to name a few) follow them and check out their websites to get a feel for who would work best for you.
How To Increase Your Learning
The first thing to do is take a step back. Engage with your peers and those around you – critique your own performance. Is every step of the client journey perfect? There are sure to be ways you can improve to give them an even better experience and results.
You will likely find that over time, performing the same treatments in the same ways becomes natural and you start to lose some of the innovation and focus that made you so good in the first place. Learning keeps your mind active and ensures that you keep your brain working, as well as inviting you to discover what it is that you want to learn and improve on for your own professional benefit.