What can a free two-week trial tell you about a new treatment? For the owner of Spa Victoria in Chelmsford, Massachusetts, it revealed strong demand for SkinBase HYDRO: nearly 30 clients booked during the trial, and their response helped her decide to purchase the machine outright after the 14 days.
Meet the Esthetician Behind Spa Victoria
Victoria Hoar notes having a passion for beauty for as long as she can remember. After graduating from the Catherine Hinds Institute of Esthetics in 2001, she has built a career as a licensed esthetician and makeup artist. Following 14 years in a salon setting, Victoria decided to bring her solo vision to life, opening Spa Victoria in Chelmsford, Massachusetts in 2018.
“SkinBase offered the perfect solution…”
When Victoria began looking for a new addition for Spa Victoria, she had two goals: to upgrade her existing Microdermabrasion machine, and to expand into Hydrodermabrasion to fill a clear gap in her treatment menu. Luckily, the dual-functioning SkinBase HYDRO system offered both.
“Seeing how well the treatments worked and confirming the brand's established track record gave me the confidence to take the leap…”
Despite the HYDRO system meeting Victoria’s treatment needs, she did have reservations about a brand new to the US market. So, she did her research, looking into before and afters and researching existing SkinBase providers. After reviewing websites, watching real user videos and checking out social media, she felt confident enough to begin her two-week trial.
‘The response was incredible, nearly 30 clients signed up during those two weeks…”
Victoria knew the HYDRO trial was the ideal way to see how her core client base would respond to new treatments in a risk-free way. So, she simply invited them to experience the treatment firsthand and share their feedback. Nearly 30 clients signed up over the two weeks, allowing Victoria immediate feedback, and a strong foundation to make SkinBase a permanent success.
“The trial allowed me to validate demand and generate enough revenue to pay for the machine…”
During her trial, Victoria offered a special introductory rate of $150 for a luxurious 75-minute session, which helped to create the buzz and build the incredible demand she had. The overwhelming client response both confirmed to her that the HYDRO system was the best next step for Spa Victoria, and also allowed her to generate enough revenue to purchase the machine outright after the 14 days, before paying a cent. Now the introductory rate is over, Victoria charges a standard price of $215, which her clients gladly pay for the incredible results.
“Clients walk out with their skin feeling soft, plump, and completely rehydrated.”
SkinBase HYDRO has been the ultimate reset button for Victoria’s clients. She said: “by gently exfoliating dead, sun-damaged skin cells while simultaneously infusing targeted hydrating serums deep into the skin, it gives clients an instant moisture surge. Within 30 minutes of stepping out of the treatment room, clients are reaching out to describe how beautiful and deeply cleansed their skin looks.”
“SkinBase truly stand behind their brand and want clinics to succeed.”
Bringing a new treatment into your practice can be stressful and expensive. With SkinBase, however, Victoria experienced the opposite. As she generated revenue and saw firsthand how her clients loved the treatment, Victoria felt relaxed and knew she’d made a smart business move. This feeling was solidified as she had all of the consumables she needed to complete a full two weeks’ worth of treatments, and received extra serums with no fuss (and without paying a cent!) as she got busier. Victoria said: “You simply don't see U.S. companies offering a true, all-inclusive trial like this, that's why I am so proud to have SkinBase as part of Spa Victoria."
“My experience with the SkinBase team has been incredible from day one…”
From Tim explaining everything she needed to know, trainer Jane accommodating Victoria’s schedule by breaking training into two days and Jessica quickly answering any questions she has had, Victoria has felt happy and supported from day 1.
“If you're on the fence about adding Hydro, take the leap…”
If you are based in the US and considering the SkinBase HYDRO system to fill a gap in your menu, Victoria’s advice is to go for it! She is thrilled to be the first spa in Massachusetts to offer SkinBase HYDRO, and feels she has fulfilled her promise to her clients that they would always have access to the absolute best and be the first to experience advanced treatments before anyone else in the area.
She added: “Once clients see and feel the instant glow and deep hydration, they get hooked. It’s a treatment that easily sells itself after the first session. We’re seeing incredible momentum heading into a very busy holiday season.”
Try SkinBase HYDRO in Your Practice
If you’re interested in having a 14 day free trial of the HYDRO system, get in touch today.
